April 9-11, 2026 | Location Analysis & Fraud Rule Impact | Generated Apr 12, 2026
The s8p1t geohash (Makindye/southern Kampala) saw 97 signups in the spike 3 days vs 128 in the prior 7 days. Daily rate went from 18.3/day to 32.3/day (1.8x growth). This is below the overall 2.2x growth rate, suggesting the Fido agent area is NOT disproportionately driving the spike. Growth within s8p1t is evenly distributed across all sub-areas (NW, NE, ME, etc.).
| Geohash | Area | Spike 3d | Prior 7d | Prior Avg/d | Spike Avg/d | Growth | Flag |
|---|
The signup increase is broad-based across all Kampala geohashes with consistent 2-3x growth. Google Ads installs doubled (600 to 1,226/day). The location_hashing fraud rule spike is a mechanical consequence of higher density, not a fraud cluster. The Fido agent area (s8p1t) grew less than average.
Investigation into whether users in the same geohash had duplicate survey data (same address, email, position, DOB, reference phones, device+address combos) — checking for coordinated fraud farm patterns.
| Check | Criteria | Result | Status |
|---|---|---|---|
| Duplicate Addresses | 3+ users, same geohash, same address | 1 case only (3 users in s8p4h: "hoima road, Nansana Division, Central") | PASS |
| Duplicate Emails | 2+ users, same geohash, same email | 0 cases | PASS |
| Same Position (job) | 5+ users, same geohash, same position | 0 cases | PASS |
| Same Reference Phone | 3+ users, same geohash, same ref1 phone | 0 cases | PASS |
| Same Device + Address | 2+ users, same geohash, same device model & address | 0 cases | PASS |
| Same Birth Date Cluster | 4+ users, same geohash, same DOB | 0 cases | PASS |
No coordinated fraud patterns detected in survey data. The spike users show unique addresses, emails, birth dates, and reference contacts — consistent with genuine organic users, not a fraud farm.
Source: UG_PROD.SEMANTIC_LAYER.DT_GOOGLE_ADS_CONVERSIONS
Note: Apr 11 omitted from chart due to attribution lag — only unattributed signups show. Final numbers will backfill.
(direct) traffic surged from a baseline of ~136/day (Apr 1-5) to 523/day (Apr 9-10) — a 3.9x increase, the highest growth rate of any traffic source. This suggests organic/Play Store discovery is amplifying the paid campaign spike.
Baseline = Apr 1-5 daily average | Spike = Apr 9-10 daily average
| Traffic Source | Baseline Avg/d | Spike Avg/d | Growth | Spike Share |
|---|---|---|---|---|
| (null/unattributed) | 541 | 1,195 | 2.2x | 29% |
| UAC - L0 Master Signals Aggressive | 440 | 1,000 | 2.3x | 24% |
| UAC UG Biz - FS250 & Repay | 426 | 739 | 1.7x | 18% |
| (direct) | 136 | 523 | 3.9x | 13% |
| UAC - In-app L0 no CG | 176 | 332 | 1.9x | 8% |
| UAC - In-app L0 NEW | 65 | 219 | 3.3x | 5% |
| UAC - L0 no CG DR Top | 42 | 82 | 1.9x | 2% |
| Other (fb/ig/partners) | 37 | 54 | 1.4x | 1% |
Note: Apr 11 excluded due to attribution lag — all signups show as unattributed on Apr 11.